La Maison L'Evoine
I founded L'Evoine in 2020 at a time that was completely uncertain and unplanned. What can you rely on most in such times? The return to tried-and-tested materials, local production and at the same time forward-looking action: natural cotton molleton as the underside of the saddle pads, pure natural fibers processed into high-quality wooden horse brushes and highly breathable alpaca wool are tried-and-tested materials that are processed by hand with the highest design standards into timeless classics.
L'Evoine comes from the French term “Avoine” = oats. Oats are the most original, efficient and natural concentrated feed that has been used by humans for horses for centuries. Sometimes it's the simplest things that prove their worth and are completely sufficient.
What drives us at L'Evoine?
In our consumer-oriented world (and that of equestrian sports too), the balance between quality and quantity is becoming increasingly out of balance. Cheap products tempt people to replace them rather than repair them. Natural materials are being replaced by cheaper, synthetic alternatives such as polyester. We are aware that there are not enough pure organic cotton, linen or hemp in our world to meet the current demand for textiles. However, our approach at L'Evoine is not to switch to synthetic alternatives, but rather to create products from valuable natural resources that are characterized by the highest quality and, above all, longevity.
Why is L'Evoine in the high price segment?
The answer lies in one word: respect. Respect for our environment and its finite resources, our animals who give us wonderful materials and respect for all those people who contribute to the value chain of our products. We know every single production step, every person who works on it and know exactly how much detailed work and craftsmanship goes into the production of our Le Baquet bag, for example. Fair payment for each individual processing step means appreciation for us. And for us, appreciation is the key to sustainability.
Are sustainability and luxury compatible?
My passion for animals, nature and beautiful design are the things that drive me every day. For me, sustainability means taking the time to carefully select and test materials, finding and implementing sustainable production methods and developing timeless colors and shapes to create a unique and long-lasting product. That's why L'Evoine works with local manufacturers who have excellent mastery of their craft and have been known for many years for outstanding quality "Made in Germany". Luxury, on the other hand, is giving these products a unique design language and giving them that certain something. The iconic leather bags are designed to be proudly passed down to future generations and to tell stories. Can anything ever be more sustainable?
All Maison L'Evoine products have special added value in terms of function and design. The focus is on a selected and, above all, indispensable range, which concentrates on products that are needed in everyday handling of the horse and are also used in everyday life. Tried-and-tested products such as the classic lambskin saddle pad or the lambskin saddle pad, for example, are being replaced by the animal-friendly, woven alpaca fleece, which only requires the animals to be sheared to produce them. The timeless collection of custom-made girth protectors, alpaca grooming gloves, alpaca saddle pads and alpaca horse blankets is built around this wonderful material.
Welcome to the L'Evoine family!